Last Updated: August 2, 2026
This Privacy Notice for Craig John Pratt II, also referred to publicly as Craig Pratt ("Craig Pratt," "we," "us," or "our"), describes how and why we may collect, use, store, disclose, or otherwise process personal information when you use our websites, software, products, and services. This policy applies to prattops.com and the services described below.
This Privacy Notice applies when you:
· Visit our website at https://prattops.com
· Request information, schedule an appointment, submit a form, or contact us
· Purchase or use our websites, CRM, reputation management, customer re-engagement, retargeting, automation, artificial intelligence, or related services
· Interact with communications, integrations, websites, forms, calendars, chat tools, voice agents, artificial intelligence features, or other technology operated by or through Craig Pratt
Craig Pratt provides software, automation, marketing technology, website, reputation management, customer re-engagement, and retargeting services designed to help businesses manage leads and customers, automate communications, generate and manage customer reviews, improve their online presence, and reconnect with past customers.
Questions about this Privacy Notice may be sent to [email protected].
What personal information do we process?
The information depends on how you interact with our website and Services. It may include contact information, account information, business information, communications, website activity, transaction information, and information submitted by clients about their customers.
Do we process sensitive personal information?
Our Services are not designed to collect sensitive personal information. Clients should not upload sensitive information unless it is necessary, lawful, and specifically authorized.
Do we receive information from third parties?
Yes. We may receive information through integrations, service providers, analytics and advertising platforms, public sources, clients, and business partners.
Do we sell personal information?
We do not sell personal information for money. We do not sell or share mobile opt-in information or SMS consent information with third parties or affiliates for their own marketing or promotional purposes.
How do we protect information?
We use reasonable administrative, technical, and organizational safeguards. No system can be guaranteed to be completely secure.
What rights do you have?
Depending on where you live, you may have rights to access, correct, delete, or restrict certain uses of your personal information.
1. Information We Collect
2. Information Processed on Behalf of Clients
3. Client Responsibility for Customer Information
4. How We Use Personal Information
5. Customer Re-Engagement and Retargeting
6. Legal Bases for Processing
7. When and With Whom We Disclose Information
8. Third-Party Platforms and Integrations
9. Payment Processing
10. Cookies, Analytics, Advertising, and Tracking Technologies
11. Artificial Intelligence, Voice Agents, Recordings, and Transcripts
12. Communications and SMS Terms
13. Case Studies and Marketing Use
14. How Long We Retain Information
15. How We Protect Information
16. Information Concerning Minors
17. Your Privacy Rights
18. California and Other United States Privacy Rights
19. Do Not Track and Global Privacy Control
20. International Users
21. Third-Party Websites
22. Changes to This Privacy Notice
23. Contact Information
24. How to Access, Correct, or Delete Your Information
We may collect personal information that you voluntarily provide when you:
· Request information about our Services
· Schedule an appointment or demonstration
· Create or use an account
· Purchase a subscription or service
· Complete a form, survey, questionnaire, or order form
· Contact customer support
· Communicate with us by telephone, email, text message, chat, or social media
· Participate in a promotion, campaign, or client onboarding process
· Connect a third-party account or integration
The information we collect may include:
· First and last name
· Business name
· Email address
· Telephone number
· Mailing or business address
· Account credentials
· Billing and transaction information
· Appointment and calendar information
· Communication preferences
· Support requests and correspondence
· Business information
· Website, domain, and social media information
· Google Business Profile information
· Customer-review information
· Testimonials and feedback
· Information submitted through forms, websites, chat tools, or calendars
· Customer and prospect information uploaded by clients
When you visit our website or use our Services, certain information may be collected automatically, including:
· Internet Protocol address
· Browser and device information
· Operating system
· Approximate location based on an IP address
· Pages viewed
· Links clicked
· Referring website
· Date and time of access
· Session activity
· Website and application usage information
· Cookie identifiers and similar technical information
We may receive information from clients and authorized users, CRM and software integrations, payment processors, email and SMS providers, website hosting providers, Google and other business-listing platforms, analytics and advertising platforms, social media networks, public business directories, and business partners.
Our clients may use the Services to collect, upload, store, organize, or communicate with their own leads, customers, former customers, employees, vendors, or other contacts. This information may include names, email addresses, telephone numbers, mailing or service addresses, purchase and service history, appointment information, communication records, customer feedback and review information, marketing preferences and consent records, form submissions, notes, and account information.
When we process this information solely to provide Services to a client, the client generally determines why and how the information is used. Craig Pratt acts as a service provider or processor on behalf of that client. Individuals with questions about information held by one of our clients should first contact the business that collected or submitted the information. We may assist the client in responding to a verified privacy request where appropriate.
Clients may upload or transmit customer and prospect information for customer relationship management, review requests, appointment communications, customer re-engagement, marketing, follow-up, retargeting, and related business communications.
Each client represents and warrants that:
· It collected the information lawfully
· It has a valid legal basis to process the information
· It has obtained all notices, permissions, and consents required by applicable law
· It is authorized to provide the information to Craig Pratt and our service providers
· It is authorized to contact the individuals by the selected communication methods
· Its communications comply with applicable privacy, consumer-protection, telemarketing, text-messaging, email-marketing, and advertising laws
· It will honor opt-out, unsubscribe, and do-not-contact requests
Craig Pratt does not independently verify the source of every contact record or the relationship between a client and its contacts. We rely on each client’s representations that the information was obtained and is being used lawfully. Clients may not upload purchased contact lists or use the Services to send unlawful, misleading, abusive, or unsolicited communications.
We may use personal information to:
· Provide, operate, and maintain the Services
· Create and manage accounts
· Process purchases, subscriptions, and payments
· Provide websites, forms, calendars, CRM tools, and communication systems
· Deliver review invitations and customer-feedback requests
· Manage, monitor, and respond to online reviews
· Display reviews and testimonials through website widgets
· Assist with Google Business Profile and online-listing management
· Help clients organize leads, customers, and opportunities
· Automate permitted email, SMS, voicemail, chat, telephone, and other communications
· Reconnect clients with previous customers
· Support customer-retargeting and re-engagement campaigns
· Send appointment reminders and administrative messages
· Respond to inquiries and support requests
· Personalize and improve user experiences
· Measure website, campaign, and service performance
· Detect fraud, abuse, security threats, or technical problems
· Develop and improve our products, Services, and business operations
· Enforce our agreements and policies
· Meet legal, regulatory, accounting, and tax obligations
· Protect our rights, clients, users, and the public
Our Services may help clients reconnect with existing customers, former customers, prospects, website visitors, or individuals who previously interacted with the client. These activities may include:
· Customer follow-up campaigns
· Review-request campaigns
· Promotional and seasonal campaigns
· Service reminders
· Customer win-back campaigns
· Audience creation for advertising platforms
· Email and SMS retargeting
· Website visitor follow-up
· Lead-nurture campaigns
· Offers based on previous interactions or purchases
Clients are responsible for ensuring that their customer re-engagement and retargeting activities are lawful and consistent with the notices and choices provided to their contacts. Where required, clients must obtain consent before sending marketing communications or using personal information for targeted advertising. Mobile opt-in information and SMS consent records may not be used by unrelated third parties for their own marketing or promotional purposes.
Depending on the circumstances and applicable law, we may process personal information based on your consent, performance of a contract, steps requested before entering into a contract, compliance with legal obligations, our legitimate business interests, the legitimate interests of our clients, the establishment or defense of legal claims, or protection of the rights and safety of individuals. Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.
We may disclose information to vendors and service providers that help us operate our business and provide the Services, including:
· Customer relationship management providers
· Cloud-hosting and data-storage providers
· Website and application hosting providers
· Payment processors
· Email-delivery providers
· Text-messaging and telephone providers
· Authentication and account-security providers
· Analytics and reporting providers
· Advertising platforms
· Calendar and appointment providers
· Customer-support platforms
· Artificial intelligence providers
· Professional advisers, including attorneys and accountants
· Contractors performing services on our behalf
We may also disclose information at your direction or with your consent, to complete a requested integration, to comply with legal process or governmental requests, to investigate fraud or security issues, to enforce agreements, to protect rights and safety, or in connection with a merger, financing, sale, reorganization, or transfer of all or part of our business.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information may be provided to subcontractors and service providers that support communications, customer service, platform operations, or text-message delivery. Text-messaging originator opt-in data and consent will not be shared with third parties except aggregators, telecommunications providers, and other service providers necessary to provide text-messaging services.
The Services may connect with third-party platforms such as Google, Google Business Profile, Meta, social media networks, CRM systems, scheduling platforms, payment processors, website providers, advertising platforms, email providers, telephone providers, and SMS providers. These third parties operate independently and process information according to their own privacy policies and terms.
Craig Pratt does not control third-party platforms and cannot guarantee the availability of a third-party service, continued operation of an integration, visibility or permanence of an online review, search ranking, delivery of every message, approval of an advertising or telecommunications account, or actions taken by Google, Meta, carriers, social networks, or other platforms.
Payments may be processed by Stripe or another third-party payment provider. Craig Pratt does not ordinarily receive or store complete payment-card numbers. Payment processors may collect information required to complete transactions, prevent fraud, and comply with financial regulations. Payment information is governed by the privacy policy and terms of the applicable payment processor.
We and our service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies to:
· Operate and secure our website
· Remember user preferences and maintain sessions
· Understand website usage and visitor behavior
· Measure traffic, form submissions, calls, appointments, and conversions
· Improve website and campaign performance
· Create advertising and retargeting audiences
· Display advertisements to people who previously visited our website or interacted with our Services
· Measure the effectiveness of advertisements shown through platforms such as Google and Meta
· Personalize marketing content where permitted by law
· Diagnose technical problems and prevent fraud or abuse
These technologies may allow advertising providers to recognize a browser or device across different websites and services. Information collected may include device identifiers, IP addresses, browser activity, pages viewed, links clicked, referring websites, and interactions with advertisements.
We may use services such as Google Analytics, Google Ads, Meta Pixel, and similar analytics or advertising technologies. Those providers may process information according to their own privacy policies and may use information for measurement, analytics, personalization, or advertising services.
Where required by law, nonessential analytics, advertising, and retargeting technologies will be used only after appropriate consent has been obtained. Users may manage certain preferences through available cookie settings, browser controls, advertising-platform settings, or legally recognized opt-out signals. Blocking cookies may affect how parts of the website or Services function.
Some Services may use artificial intelligence or automated technologies to operate voice agents, answer telephone calls, respond to questions, qualify leads, schedule appointments, draft communications, generate suggested review responses, summarize conversations, classify information, operate chat tools, and perform related customer-service or marketing functions.
Telephone calls involving our Services may be monitored, recorded, or transcribed. Where required by applicable law, callers will be notified and consent will be obtained before recording or transcription begins.
Call recordings and transcripts may contain names, telephone numbers, appointment information, service requests, communication details, and other information voluntarily provided during a call. Recordings and transcripts may be used to:
· Provide the requested service
· Create call summaries
· Schedule or manage appointments
· Improve customer support
· Review quality and performance
· Configure or improve client-specific automation
· Investigate disputes, fraud, or misuse
· Meet legal and recordkeeping obligations
Information submitted to an AI-enabled feature may be processed by third-party artificial intelligence providers, including providers such as OpenAI. Clients and users are responsible for reviewing AI-generated content before relying on or publishing it. AI output may be incomplete, inaccurate, or inappropriate for a particular situation.
Users should not submit highly sensitive personal information, protected health information, financial account credentials, government identification numbers, or other confidential information to AI features unless specifically authorized and protected by an applicable agreement. Clients using AI voice, recording, or transcription features are responsible for providing legally required notices and obtaining legally required consent from callers.
We may send communications necessary to provide the Services, including account notices, security alerts, billing notices, service updates, appointment information, and support responses.
Where permitted, we or our clients may send promotional messages, review requests, customer follow-ups, reminders, or other marketing communications. Consent to receive marketing communications is not a condition of purchasing goods or services unless expressly stated and legally permitted. Message frequency may vary. Message and data rates may apply.
You may opt out of marketing emails by using the unsubscribe link included in the email. You may opt out of SMS communications by replying STOP. You may request assistance by replying HELP or contacting [email protected]. Opting out of marketing messages will not necessarily prevent administrative, transactional, security, or legally required communications.
We may use business-related information to demonstrate the performance and value of our Services. This may include client business names, logos, publicly available reviews, testimonials provided by clients, public website or profile information, screenshots that do not display confidential information, generalized or aggregated performance results, and examples of websites or marketing materials created through the Services.
We will not intentionally publish confidential customer lists, private communications, or sensitive personal information in marketing materials. A client may request not to be featured in future marketing materials by contacting [email protected].
We retain personal information for as long as reasonably necessary to provide the Services, maintain active accounts, complete transactions, support clients and users, comply with legal, tax, accounting, and regulatory obligations, enforce agreements, prevent fraud and abuse, resolve disputes, and protect legal rights. Retention periods vary based on the nature of the information, why it was collected, and applicable requirements.
After an account is closed or information is deleted, limited copies may remain temporarily in backups, archives, logs, fraud-prevention systems, or records required by law. We may retain aggregated or de-identified information that can no longer reasonably identify an individual.
We use reasonable safeguards designed to protect personal information, which may include encrypted transmission, access controls, authentication safeguards, cloud-based security controls, account permissions, monitoring and logging, vendor-management practices, data-backup procedures, and employee or contractor access restrictions.
No website, software platform, transmission method, or storage system is completely secure. We cannot guarantee that unauthorized third parties will never defeat our safeguards or improperly access information. You are responsible for maintaining the confidentiality of your login credentials and promptly notifying us of suspected unauthorized account activity.
The Services are intended for businesses and individuals who are at least 18 years old. We do not knowingly collect personal information directly from children under 13, and we do not knowingly provide accounts to individuals under 18. Contact [email protected] if you believe a minor has provided personal information to us without appropriate authorization.
Depending on your location and applicable law, you may have the right to request access to personal information, request correction, request deletion, request a copy of certain information, restrict or object to certain processing, withdraw consent, opt out of marketing communications, opt out of certain targeted advertising, sales, or sharing, and appeal a decision concerning a privacy request.
You may submit a request to [email protected]. We may need to verify your identity before fulfilling a request. Authorized agents may submit requests where permitted by law, and we may require proof of the agent’s authority and direct verification from the individual. Certain information may be exempt from a request where retention is required for legal, security, fraud-prevention, contractual, or recordkeeping purposes.
Residents of California and certain other states may have additional privacy rights under applicable state law. Depending on the law and whether it applies to Craig Pratt, these rights may include:
· The right to know the categories and specific pieces of personal information collected
· The right to know the sources of personal information
· The right to know the purposes for collecting, using, or disclosing personal information
· The right to know the categories of third parties receiving personal information
· The right to request correction
· The right to request deletion
· The right to obtain a portable copy of information
· The right to opt out of the sale or sharing of personal information
· The right to opt out of targeted advertising
· The right to limit certain uses of sensitive personal information
· The right not to receive discriminatory treatment for exercising privacy rights
Craig Pratt does not sell personal information for monetary compensation. Some advertising and analytics practices may be considered “sharing,” “targeted advertising,” or a “sale” under certain state privacy laws even when no money is exchanged. Where legally required, we will provide a method for users to opt out. We will not discriminate against individuals for exercising applicable privacy rights.
Some browsers offer a Do Not Track setting. Because there is no uniform industry standard for responding to Do Not Track signals, our website may not respond to all such signals. Where required by applicable law, we will process recognized browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of the sale or sharing of personal information for the browser or device transmitting the signal.
Craig Pratt is based in the United States. If you access the Services from outside the United States, your information may be transferred to, stored in, or processed in the United States and other countries where our service providers operate. Privacy and data-protection laws in those countries may differ from the laws in your location. Clients using the Services to contact individuals outside the United States are responsible for complying with the laws applicable to those individuals and communications.
Our website and Services may contain links to websites or services operated by third parties. We are not responsible for the privacy, security, availability, content, or practices of those third parties. You should review the privacy policies of third-party websites before providing personal information.
We may update this Privacy Notice periodically to reflect changes to our Services, information practices, third-party platforms, legal or regulatory requirements, or security practices. The revised version will be identified by the “Last Updated” date at the beginning of this Privacy Notice. Material changes may also be communicated through the website, account notifications, or email where appropriate.
Craig John Pratt II
Publicly referred to as Craig Pratt
40906 Sandpiper Ct
Palm Desert, CA 92260
United States
Email: [email protected]
Website: https://prattops.com
You may request access to, correction of, or deletion of your personal information by emailing [email protected]. Please include enough information for us to understand and verify your request. For security purposes, we may ask you to verify your identity before processing the request. We will respond within the timeframe required by applicable law.
When Craig Pratt processes information solely on behalf of a client, we may direct the request to that client or assist the client in responding.
Important: This document is a general business privacy-policy template and is not legal advice. Privacy, advertising, call-recording, SMS, email, and data-protection requirements vary by jurisdiction and business practice. Consider having a qualified attorney review it before publication.